Nov 1, 2023
Profitability and customer experience are important. That’s about as noncontroversial a statement as you can make in B2B. So, pricing – which is perhaps the biggest driver of both – should be at the heart of every B2B company, right?
“That is quite a controversial statement whenever I make it,” said Karan...
Jul 20, 2023
What should come first: pricing technology or pricing strategy? Our guest today, PwC Partner Ron Otocki, makes a strong case for why the two should go hand-in-hand. Ron leans on his vast experience guiding companies through digital transformations to explain how pricing fits into larger transformative projects, and how...
Jun 21, 2023
In the subscription economy, a company’s product takes a backseat to its subscriber. What does this mean for a company’s go-to-market strategy? For starters, value-added services and customer support become paramount.
In your everyday life, you most likely subscribe to various streaming services or office software...
Jun 1, 2023
Read enough headlines about generative AI and you will start to mull some big questions: Is it the next big paradigm shift? Is it a grave threat to the modern workforce? Can it be smarter than me?
“It’s about a six-month-old puppy at this point,” says Lou Simon, vice president of Uptima Elevate and our guest on...
May 11, 2023
Price changes and churn threats occur throughout the customer journey. How your organization handles them determines how your customers will react: either positively or negatively. Do they stick with you and buy now? Or go elsewhere without a word? It’s up to you.
This friendly debate between two passionate CX...