Feb 24, 2022
CEO and Founder of Capital Pricing Consultants Lydia DiLiello returns for her third appearance on the show, this time to tackle perhaps the biggest B2B issue of the day – supply chain disruption.
Why is it happening? Why have so many companies been caught flat-footed? What is the bottom-line impact of apathy in the...
Feb 10, 2022
Today we tackle the common misconception that price elasticity is a B2C-only occurrence.
“I empathize a lot with the B2B practitioners that believe that B2C pricing is the only real price elasticity phenomena, just because it's more observable in B2C. And that's a certainty,” said Sanguk Han, Zilliant senior data...
Feb 1, 2022
Today we welcome on Mike Bramble, managing consultant for commercial performance applications at Enigen. Mike introduced himself to our host Lindsay Duran by proclaiming, “CPQ is very much in my blood.”
Which made him the perfect guest for this episode’s topics, namely customer and sales rep self-service,...