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B2B Reimagined

Jun 21, 2023

In the subscription economy, a company’s product takes a backseat to its subscriber. What does this mean for a company’s go-to-market strategy? For starters, value-added services and customer support become paramount. 

In your everyday life, you most likely subscribe to various streaming services or office software...


Jun 1, 2023

Read enough headlines about generative AI and you will start to mull some big questions: Is it the next big paradigm shift? Is it a grave threat to the modern workforce? Can it be smarter than me?

“It’s about a six-month-old puppy at this point,” says Lou Simon, vice president of Uptima Elevate and our guest on...