B2B Reimagined: Ep 31 | Wholesale Change for the Whole Sales Team with Ian Heller

Ep 31 | Wholesale Change for the Whole Sales Team with Ian Heller

May 27, 2021

Zilliant General Manager of Commercial Excellence Barrett Thompson welcomes distribution guru Ian Heller of Distribution Strategy Group and The Wholesale Change Show on for his first B2B Reimagined appearance. The topic du jour is distribution sales: how the game has changed, how sales teams must evolve to win digitally and why good old-fashioned relationship selling will never be fully replaced.

Join us for a spirited conversation that covers:

Changing sales strategies and culture within wholesale distribution
The delineation between digital “shopping” and “buying” and why reps must shepherd both
How operations, marketing and pricing teams can equip sellers to succeed
Prediction on the future of distribution sales
…and much more

Bookmark our events page so you can sign up early for Zilliant’s July 15 webinar with Distribution Strategy Group, “State of Distributor Customer Shopping and Buying.”